01
Never lose a lead
Every form, call request, and inquiry lands in one clear pipeline—not someone’s inbox, notes app, or memory.
Digital systems for service businesses
Turn Your Website Into a Working Lead System
Professional websites, custom lead management systems, and business automations built specifically for local service businesses.
Faster follow-up
Organized leads
A stronger first impression
Tuesday, July 14Good morning, Alex
New leads24↗ 18% this month
Response time2mAverage first reply
Win rate38%↗ 6% this month
Lead pipeline12 active opportunities
View all →New 4Contacted 3Estimate 3Won 2
JM
Jordan MillerRoof replacement
$12.4kNewSR
Sam RiveraStorm inspection
$8.2kEstimateNew website leadJordan requested a quote
Confirmation sentDelivered in 3 seconds
NORTHLINE
ROOFING, DONE RIGHT.
Website → dashboard → follow-up, connected.
One connected partner for
StrategyDesignDevelopmentAutomationSupport
Beyond a brochure
You don’t need another website. You need a system that moves.
A polished website should do more than sit online. It should capture every opportunity, route it to the right place, and help your team respond while the customer is still ready to talk.
02
Respond while intent is high
Immediate confirmations and team alerts create a fast, professional first response without adding busywork.
03
See what happens next
Know which leads are new, who needs a follow-up, and what is close to becoming real revenue.
What we build
Everything your digital front door needs to perform.
Designed as one connected system, then tailored to the way your company actually works.
Custom Websites
A sharp, original website built to earn trust quickly, explain your value clearly, and turn visits into qualified inquiries.
Explore custom websitesLead Management Systems
A single source of truth for every lead, conversation, estimate, and next step.
See the systemBusiness Automation
Fast confirmations, internal alerts, and follow-up workflows that keep work moving.
Explore automationSEO Foundation
Clean structure, local search essentials, and a technical foundation built for discoverability.
Build the foundationCRM Setup
A practical pipeline shaped around your sales process—not a bloated platform your team avoids.
Organize your pipelineWebsite Hosting
Secure, monitored hosting with ongoing support, so the system stays fast and dependable.
Keep it runningThe lead journey
From “I’m interested” to “you’re booked.”
Press play to see the handoff your customers never notice—and your business never has to chase.
northlineroofing.com
Request an estimate
Lead pipeline+ New lead
JMJordan MillerRoof replacement · just nowNEW
9:41
MC
THE MCKEE CONNECTNew lead: Jordan Miller
Roof replacement · Tap to view
To: Jordan MillerDelivered
We received your request.Thanks for reaching out, Jordan. Your project details are with our team and we’ll be in touch shortly.
Northline RoofingNew→Estimate→Won
JMJordan Miller$12,400
✓OPPORTUNITY WON$12,400
Jordan Miller · Roof replacement
Pipeline updated automatically
Step 1 of 7
Your customer arrives on a fast, focused website built to earn the click.
Selected system concepts
Built for businesses that work in the real world.
Explore all workBUILT TO WEATHER ANY STORMProtect what matters most.
Roofing expertise. Clear communication. Work that lasts.
Schedule a free inspection →System focusQuote routingWebsite + lead dashboard
Roofing · Website & lead system
↗Northline Roofing
IRON TRAIL
Clear the load.Keep moving.GET A FAST QUOTE
Hauling · Conversion website
↗Iron Trail Hauling
GROUNDED
OUTDOOR SPACES, ELEVATED.Good design starts at ground level.Explore services →
Landscaping · Service system
↗Greenline Outdoor Co.
ONE CALL. EVERY PROJECT.Your home,
handled.
handled.
A connected multi-service booking experience.
Book a service →Today’s requests
ACAir conditioningNew
ELElectrical repairAssigned
PLPlumbingScheduled
Home services · Multi-service platform
↗Hearth & Hammer
Why The McKee Connect
A technology partner who sees the whole customer journey.
Most projects split the website, the lead process, and the follow-up into separate problems. We design them as one experience—from the first impression to the signed job.
How we thinkBuilt around the bottleneck
We start with where leads go missing, where follow-up slows down, and what your team needs to see. The solution is shaped around that—not around a trendy tool.
Clarity before decoration
Every headline, section, and interaction has a job: earn trust, answer a question, or move a qualified prospect forward.
Designed for daily use
Your front end feels premium to customers. Your back end stays simple enough for your team to use when the day gets busy.
A system that can grow
Start with the right foundation, then add routing, reporting, follow-up, and new service lines as the business needs them.
One complete foundation
The details are handled.
Every build is engineered to look professional on the surface and stay dependable underneath it.
✓Custom website
✓Mobile optimized
✓SEO ready
✓CRM
✓Lead dashboard
✓Automated emails
✓Notifications
✓Secure forms
✓Cloud hosting
✓Analytics
✓Fast performance
✓Ongoing support
A clear way forward
From first conversation to a system your business can run on.
01DiscoveryUnderstand the business
02PlanMap the experience
03DesignShape every screen
04BuildConnect the system
05LaunchGo live with support
Your next system starts here
Ready to turn more inquiries into real work?
Let’s look at where leads are getting stuck—and build a better path from first click to booked customer.